Business Studies

Course name: Marketing: Goods, Services, Events Course code: (BMI3C)

Grade: 11

Type: College Preparation

This resource introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Learners will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Learners will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

Grade: 11

Type: College Preparation

Prerequisites: None

This resource introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Learners will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Learners will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

These learning resources support both Teacher led instruction and independent study.

For independent study, Learners may engage in active notebook reflection whenever prompted to participate in Discussions, Partner Activities, or Quizzes. No assignments can be submitted to TVO for grading or credit.

Educators may refer to the For Teachers page for extra information.

These learning resources support both Teacher led instruction and independent study.

For independent study, Learners may engage in active notebook reflection whenever prompted to participate in Discussions, Partner Activities, or Quizzes. No assignments can be submitted to TVO for grading or credit.

Educators may refer to the For Teachers page for extra information.

21 Lessons

9 Lessons

1.1 What is marketing?

1.2 On the marketing process

Course name: Marketing: Goods, Services, Events Course code: (BMI3C)

These learning resources support both Teacher led instruction and independent study.

These learning resources support both Teacher led instruction and independent study.

9 Lessons

1.1 What is marketing?

1.2 On the marketing process

1.3 Evolution of marketing

1.4 Consumer behaviour

1.5 Target marketing

1.6 Consumers and competition

1.7 Marketing research

1.8 Not-for-profit marketing

1.9 Global marketing

6 Lessons

2.1 Products: Goods, services, and events

2.2 Branding

2.3 The marketing mix: Price

2.4 Determining price

2.5 What is place?

2.6 What is promotion?

4 Lessons

3.1 Ethics in marketing

3.2 Information technology in marketing

3.3 International marketing

3.4 Career paths in marketing

2 Lessons

4.1 Developing a marketing plan

4.2 Uses of the marketing plan

Course name: Marketing: Goods, Services, Events Course code: (BMI3C)

These learning resources support both Teacher led instruction and independent study.

These learning resources support both Teacher led instruction and independent study.

Unit 1 : Introduction to marketing 9 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

1.1 What is marketing? 1.1 What is marketing?

1.2 On the marketing process 1.2 On the marketing process

1.3 Evolution of marketing 1.3 Evolution of marketing

1.4 Consumer behaviour 1.4 Consumer behaviour

1.5 Target marketing 1.5 Target marketing

1.6 Consumers and competition 1.6 Consumers and competition

1.7 Marketing research 1.7 Marketing research

1.8 Not-for-profit marketing 1.8 Not-for-profit marketing

1.9 Global marketing 1.9 Global marketing

Unit 2 : The marketing mix 6 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

2.1 Products: Goods, services, and events 2.1 Products: Goods, services, and events

2.2 Branding 2.2 Branding

2.3 The marketing mix: Price 2.3 The marketing mix: Price

2.4 Determining price 2.4 Determining price

2.5 What is place? 2.5 What is place?

2.6 What is promotion? 2.6 What is promotion?

Unit 3 : Trends in marketing 4 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

3.1 Ethics in marketing 3.1 Ethics in marketing

3.2 Information technology in marketing 3.2 Information technology in marketing

3.3 International marketing 3.3 International marketing

3.4 Career paths in marketing 3.4 Career paths in marketing

Unit 4 : The marketing plan 2 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

4.1 Developing a marketing plan 4.1 Developing a marketing plan

4.2 Uses of the marketing plan 4.2 Uses of the marketing plan

9 Lessons

1.1 What is marketing?

1.2 On the marketing process

1.3 Evolution of marketing

1.4 Consumer behaviour

1.5 Target marketing

1.6 Consumers and competition

1.7 Marketing research

1.8 Not-for-profit marketing

1.9 Global marketing

6 Lessons

2.1 Products: Goods, services, and events

2.2 Branding

2.3 The marketing mix: Price

2.4 Determining price

2.5 What is place?

2.6 What is promotion?

4 Lessons

3.1 Ethics in marketing

3.2 Information technology in marketing

3.3 International marketing

3.4 Career paths in marketing

2 Lessons

4.1 Developing a marketing plan

4.2 Uses of the marketing plan