Business Studies

Course name: Marketing: Retail and Service Course code: (BMX3E)

Grade: 11

Type: Workplace Preparation

This resource focuses on marketing activities in the retail and service sectors. Learners will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, Learners will develop personal selling and information technology skills that will prepare them for a variety of marketing-related positions in the workplace.

Grade: 11

Type: Workplace Preparation

Prerequisites: None

This resource focuses on marketing activities in the retail and service sectors. Learners will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, Learners will develop personal selling and information technology skills that will prepare them for a variety of marketing-related positions in the workplace.

These learning resources support both Teacher led instruction and independent study.

For independent study, Learners may engage in active notebook reflection whenever prompted to participate in Discussions, Partner Activities, or Quizzes. No assignments can be submitted to TVO for grading or credit.

Educators may refer to the For Teachers page for extra information.

These learning resources support both Teacher led instruction and independent study.

For independent study, Learners may engage in active notebook reflection whenever prompted to participate in Discussions, Partner Activities, or Quizzes. No assignments can be submitted to TVO for grading or credit.

Educators may refer to the For Teachers page for extra information.

20 Lessons

5 Lessons

1.1 An overview of marketing fundamentals

1.2 Marketing products and services

Course name: Marketing: Retail and Service Course code: (BMX3E)

These learning resources support both Teacher led instruction and independent study.

These learning resources support both Teacher led instruction and independent study.

5 Lessons

1.1 An overview of marketing fundamentals

1.2 Marketing products and services

1.3 The importance of price in the marketing mix

1.4 Getting goods and services to the right place

1.5 Methods of advertising and sales promotion

5 Lessons

2.1 Types of consumers

2.2 Consumer behaviour

2.3 Marketing research

2.4 The competitive market

2.5 The selling process

5 Lessons

3.1 Making technology work

3.2 What kind of business is it?

3.3 Acting responsibly: Issues, ethics, Indigenous peoples, and the environment

3.4 Keeping track of inventory

3.5 Selling to Canada and the world

5 Lessons

4.1 Marketing for success

4.2 The people factor

4.3 The customer is always right

4.4 Developing your skill set

4.5 Career search strategies and employment opportunities

Course name: Marketing: Retail and Service Course code: (BMX3E)

These learning resources support both Teacher led instruction and independent study.

These learning resources support both Teacher led instruction and independent study.

Unit 1 : Introduction to Marketing 5 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

1.1 An overview of marketing fundamentals 1.1 An overview of marketing fundamentals

1.2 Marketing products and services 1.2 Marketing products and services

1.3 The importance of price in the marketing mix 1.3 The importance of price in the marketing mix

1.4 Getting goods and services to the right place 1.4 Getting goods and services to the right place

1.5 Methods of advertising and sales promotion 1.5 Methods of advertising and sales promotion

Unit 2 : Understanding Consumers and Markets 5 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

2.1 Types of consumers 2.1 Types of consumers

2.2 Consumer behaviour 2.2 Consumer behaviour

2.3 Marketing research 2.3 Marketing research

2.4 The competitive market 2.4 The competitive market

2.5 The selling process 2.5 The selling process

Unit 3 : Emerging Trends & Issues in Marketing 5 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

3.1 Making technology work 3.1 Making technology work

3.2 What kind of business is it? 3.2 What kind of business is it?

3.3 Acting responsibly: Issues, ethics, Indigenous peoples, and the environment 3.3 Acting responsibly: Issues, ethics, Indigenous peoples, and the environment

3.4 Keeping track of inventory 3.4 Keeping track of inventory

3.5 Selling to Canada and the world 3.5 Selling to Canada and the world

Unit 4 : Finding Success in Marketing and Exploring Marketing Careers 5 Lessons .chain-link{fill:#3d4649;} .icon-circle{fill:#e6e6e6;}

4.1 Marketing for success 4.1 Marketing for success

4.2 The people factor 4.2 The people factor

4.3 The customer is always right 4.3 The customer is always right

4.4 Developing your skill set 4.4 Developing your skill set

4.5 Career search strategies and employment opportunities 4.5 Career search strategies and employment opportunities

5 Lessons

1.1 An overview of marketing fundamentals

1.2 Marketing products and services

1.3 The importance of price in the marketing mix

1.4 Getting goods and services to the right place

1.5 Methods of advertising and sales promotion

5 Lessons

2.1 Types of consumers

2.2 Consumer behaviour

2.3 Marketing research

2.4 The competitive market

2.5 The selling process

5 Lessons

3.1 Making technology work

3.2 What kind of business is it?

3.3 Acting responsibly: Issues, ethics, Indigenous peoples, and the environment

3.4 Keeping track of inventory

3.5 Selling to Canada and the world

5 Lessons

4.1 Marketing for success

4.2 The people factor

4.3 The customer is always right

4.4 Developing your skill set

4.5 Career search strategies and employment opportunities